For Immediate Release:

October 9, 2008

Planned Parenthood Announces Launch of Unprecedented Campaign Effort
Focus on McCain and Palin's Dangerous, Out of Touch Stand on Women's Health

Madison, WI – Today, with less than 30 days to go until Election Day, Planned Parenthood Advocates of Wisconsin and Planned Parenthood Action Fund of America announced the second phase of their joint campaign to mobilize over 151,000 supporters in critical districts across Wisconsin to elect supporters of women's health on the state and national levels. This unprecedented effort has already included the launch of three television ads and an aggressive door to door campaign. Starting today, it will now include an aggressive mail and phone campaign targeting over 151,000 voters across the state.

The first mailer arriving in voters' mailboxes by the weekend highlights how dangerously out of touch John McCain and Sarah Palin are on women's health. Both McCain and Palin oppose responsible comprehensive sex education that includes information about abstinence and birth control, and funding for breast and cervical cancer screenings for low-income women. This mailer also features Senator Dan Kapanke, state Senate candidate Chad Fradette and five Assembly candidates and their dangerous policies on women’s health.

"During his 26 year tenure in the United States Senate, John McCain has cast a stunning 125 votes against women's health and economic well-being," stated Chris Taylor, Public Policy Director for Planned Parenthood Advocates of Wisconsin (PPAWI). "Wisconsin women need to know just how dangerously out of touch John McCain and Sarah Palin are when it comes to the issues that matter to women and their families."

A second mailer, also hitting homes by the weekend, again highlights how dangerously out of touch McCain-Palin are by opposing compassionate treatment of rape victims and abortion, even in the case of rape and incest.

"Wisconsin voters should be concerned about incumbents like Senator Dan Kapanke and Representative Karl Van Roy and new candidates such as Jo Egelhoff who want to turn back the clock on women's health. Most of these candidates oppose access to basic birth control, the very means women rely on to prevent unintended pregnancy and reduce the incidence of abortion. All of these candidates want to outlaw abortion even in the most tragic circumstances, including when a woman is the victim of rape and incest," states Taylor. "Women deserve better than any of these candidates who oppose women's access to basic and necessary health care. Through this final outreach effort we are confident that voters in Wisconsin will reject the extreme policies of these anti-women's health candidates."

For a complete list of all PPAWI and PPAF endorsed candidates and to view Planned Parenthood's mail pieces and current advertisements, please visit www.PPAWI.org.

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Planned Parenthood Advocates of Wisconsin is the advocacy arm of Planned Parenthood of Wisconsin (PPWI). The mission of PPWI is to empower all individuals to manage their sexual and reproductive health through direct services, education, and advocacy.  www.ppawi.org

Paid for by Planned Parenthood Advocates of Wisconsin, a 501 c4 qualified nonprofit organization, Tanya Atkinson, Treasurer.

Not authorized by any candidate or candidate's agent or committee.